Social Strategy Mapping

We can help map your business requirements to your efforts and stop wasting your resources.
Is your company doing its social strategy backwards?
If you started by saying "we should do a blog" or "we should create a page on a social network" or "we should create a community" the answer is probably yes.
In any other business endeavor we start by figuring out what we want to accomplish. Social technologies are not magic. They accomplish things, too. It's time to stop doing social because it's cool. It's time to start doing it because it's effective.
Strategy here means figuring out what will be different after you're done. Do you want a closer, two-way relationship with your best customers? Do you want to get people talking about your products? Do you want a permanent focus group for testing product ideas and generating new ones?
Our input and experience will give you means to choose those social strategies that suit your end purpose and drop the rest.

E-mail: contact@soliber.net